Coaching Samsung's
Next Gen Innovators
Finding Market-Product Fit with Design Thinking
Summary
Empowering 40 young innovators for Samsung's 2023 Solve for Tomorrow challenge, I led two dynamic workshops focused on finding Product-Market fit through applied Design Thinking principles. Through interactive sessions, we delved into the concept of market-product fit, conducted live customer research, and explored the fundamentals of crafting a compelling value proposition. Participants left with practical tools and newfound skills to continue developing their game-changing solutions to the world's challenges, with the winner taking home £10,000.
CLIENT
MY ROLE
Workshop Coach & Facilitator
PROJECT THEMES
Startup Coaching
Design Thinking
Youth Coaching
Growth Strategy
INDUSTRY
💡 Innovation, ☘️ Sustainability
CLIENT
MY ROLE
Workshop Coach & Facilitator
PROJECT THEMES
Design Thinking
Youth Coaching
Startup Coaching
INDUSTRY
💡 Innovation, ☘️ Sustainability
Growth Strategy
Product Differentiation
Analysing the competition and differentiating.
The Challenge
Students were tasked with creating game-changing tech ideas to benefit communities in need. They needed to grasp the following core topics to apply to their ideas:
Product-Market Fit
Aligning product offerings with customer needs.
Building
Personas Live
Creating user personas from research.
Speed
Build course waitlist quickly
Customer Empathy
Knowing your audience and gathering insights.
Defining Value
Crafting and documenting your value proposition.
The Challenge
The challenge was to build a globally targeted course waitlist while adhering to the following brief:
Defining Value
Crafting and documenting your value proposition.
Product Differentiation
Analysing the competition and differentiating.
Building Personas
Creating user personas from research.
Knowing your audience and gathering insights.
Customer Empathy
Product-Market Fit
Aligning product offerings with customer needs.
Workshop Details
youth delegates
years old
cohorts
workshops
40
16-25
2
2
Engaged delegates through interactive activities like building a live persona and capturing customer insights in real-time using collaborative tools and group discussion.
Illustrated concepts with familiar examples that resonated with delegates, making complex ideas more accessible and memorable.
Provided delegates with tangible tools such as persona and value proposition templates, as well as competitor analysis frameworks, to apply theoretical knowledge in practical scenarios.
The Solution
Excited to collaborate with this group of young innovators, I designed an interactive learning experience centred on knowledge integration and practical application. My aim was to empower these delegates with the tools to unleash their creativity and foster impactful change. To breathe life into the concepts, I honed in on three key elements of the workshop's design:
Tom Batson
Samsung Account Manager at We Are Futures
(Delivery Partner)
"
Great session yesterday and looking forward to the next one! We’ve had a lot of really positive feedback come in already from the younger age group!
"
Interested in Working Together?
Enjoyed what you've seen? Let's chat! Whether you have a project in mind, are interested in startup coaching, or just want to connect, I'd love to hear from you. Drop me a line and let's make things happen.
