Coach & Facilitator
Empowering Innovators, From Startups to Global Brands
From Samsung's youth accelerators to WHO's global initiatives, I've guided teams to breakthrough results. Unlock your potential with expert coaching across key business domains, including growth strategy, design thinking, and customer experience optimisation. Together, we'll transform challenges into opportunities for success.
Loved how insightful and impactful it was. Wish we had more time.
Thanks for the gems, Dayle! Love the interactive element of the app too!
Accelerator Participant
Startup Discovery School
Dayle is a superb communicator and facilitator. She is able to analyse and address complex requirements while building strong working relationships internally and externally. She organised and facilitated multiple internal and public events, demos, videos and webinars for the Academy.
Tana W.
World Health Organization
Great session yesterday and looking forward to the next one!
We’ve had a lot of really positive feedback come in already from the younger age group!
Tom B.
Samsung (Delivery Partner)
What Clients Say About Me
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Understanding your Customers
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Marketing Personas
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Find Product-Market Fit
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Go-To-Market Strategy
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Customer Acquisition
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Cold Lead Generation & Automation for Scale
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Building Sales Funnels
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Identifying & Testing your Growth Lever
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Sales Funnel Diagnostics
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Conversion Rate Optimisation
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Message-Market Fit
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Website & Landing Pages Strategy
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Marketing Metrics
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Optimising Customer Experiences
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LinkedIn Lead Generation
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Introduction to Design Thinking
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Minimising Risk & Maximising Success
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Finding REAL problems to solve
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Desirability, Feasibility, Viability & Founder Fit
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User Research
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Defining Personas
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Jobs to Be Done
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Customer Journey Mapping
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Ideation
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Value Proposition Design
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Testing your ideas with customers
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Prototyping your ideas
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My Coach & Facilitation Focus
I specialise in two core areas: Growth and Marketing, and Design Thinking.
As an educator, I teach fundamental concepts, as a coach, I assist in their practical application, and as a consultant, I lead in-house team sessions to help companies achieve strategic goals. Explore some of these areas below.
Startup
Accelerators
As a facilitator, coach, or mentor, I share expertise in growth, marketing, and design thinking. I've guided early-stage startup founders, teams, seasoned entrepreneurs, and young innovators in various accelerator programs.
Stakeholder Engagement
I've moderated discussions and demonstrations involving cross-functional teams, investors, developers, and subject matter experts to align stakeholder expectations and drive product improvements.
Founder Workshops
These diagnostic workshops often blend teaching, consulting and coaching to empower founders in problem-solving within their businesses or in the development and validation of new ideas.
Webinars
Dynamic presentations on design thinking, growth, or marketing, tailored for large groups of founders to apply the learnings directly within their businesses.
Team Workshops
Collaborative sessions conducted in-house with colleagues to achieve specific outcomes, such as landing page teardowns, message development, and research to shape digital or product experiences.
Design Sprints
Fast-paced series designed to swiftly guide founders from idea conception to a testable value proposition.
Coaching &
Facilitation Experience
Past Workshops
Building an Online Community
Client: Foundervine / Wray & Nephew
110 early-stage entrepreneurs tuned in for this session on building online communities. We began with customer empathy and then explored engagement tactics, channel selection and connecting content to user needs and journeys. We also explored tools and platforms for managing customer relationships.
Unlock Revenue with Sales Funnel Diagnostics
Client: Luxury Fashion Brand
In this one-on-one founder workshop, we started with data exploration, reviewing web analytics, user journeys, sales data, and on-page behaviour to find CRO opportunities. The optimizations implemented as a result of this workshop led to a remarkable 192% increase in sales week-over-week.
Shaping the Future of Experience
University professors, students, government officials, and industry came together to explore the challenges graduates face trying to enter the cybersecurity industry after graduation. Participants went through user research, problem definition, ideation, and concept prioritisation to create community-driven solutions.
Client: CSE Connect
Health Solutions for Youth
Client: United Nations
150 United Nations Youth Delegates (ages 14-30) came together to design solutions for the future, namely, how to empower young people to take ownership of their health through self-care solutions.
Finding Product Market Fit
Client: Samsung
Youth innovation challenge for 16-25-year-olds to solve global issues. In 64 countries, 2.6M+ participants. I taught design thinking workshops, helping teams find product-market fit for their tech-for-good solutions.
LinkedIn: Quality Outreach in the Age of Automation
B2B sustainability brands mastered authentic lead generation on LinkedIn. Participants learned to stand out from spam and effectively qualify prospects. The workshop highlighted how to balance automation with personalized engagement for impactful, genuine outreach.
Client: Startup Discovery School | Accelerator
Design Thinking in Healthcare
Client: International Pharmaceutical Students' Federation
120 pharmacy students and early-career pharmacists took part in a health hackathon. This design thinking workshop was one part of the training series, designed to give them a crash course in how to apply design thinking into patient care experiences.
Coaching & Facilitation Experience
Finding Product Market Fit
Client: Samsung
Youth innovation challenge for 16-25-year-olds to solve global issues. In 64 countries, 2.6M+ participants. I taught design thinking workshops, helping teams find product-market fit for their tech-for-good solutions.
LinkedIn: Quality Outreach in the Age of Automation
B2B sustainability brands mastered authentic lead generation on LinkedIn. Participants learned to stand out from spam and effectively qualify prospects. The workshop highlighted how to balance automation with personalized engagement for impactful, genuine outreach.
Client: Startup Discovery School | Accelerator
Design Thinking in Healthcare
Client: International Pharmaceutical Students' Federation
120 pharmacy students and early-career pharmacists took part in a health hackathon. This design thinking workshop was one part of the training series, designed to give them a crash course in how to apply design thinking into patient care experiences.
Unlock Revenue with Sales Funnel Diagnostics
Client: Luxury Fashion Brand
In this one-on-one founder workshop, we started with data exploration, reviewing web analytics, user journeys, sales data, and on-page behaviour to find CRO opportunities. The optimizations implemented as a result of this workshop led to a remarkable 192% increase in sales week-over-week.
Building an Online Community
Client: Foundervine / Wray & Nephew
110 early-stage entrepreneurs tuned in for this session on building online communities. We began with customer empathy and then explored engagement tactics, channel selection and connecting content to user needs and journeys. We also explored tools and platforms for managing customer relationships.
Health Solutions for Youth
Client: United Nations
150 United Nations Youth Delegates (ages 14-30) came together to design solutions for the future, namely, how to empower young people to take ownership of their health through self-care solutions.
Shaping the Future of Experience
Client: CSE Connect
University professors, students, government officials, and industry came together to explore the challenges graduates face trying to enter the cybersecurity industry after graduation. Participants went through user research, problem definition, ideation, and concept prioritisation to create community-driven solutions.
Building an Online Community
Client: Foundervine | Wray & Nephew
110 early-stage entrepreneurs tuned in for this session on building online communities. We began with customer empathy and then explored engagement tactics, channel selection and connecting content to user needs and journeys. We also explored tools and platforms for managing customer relationships.
Unlock Revenue with Sales Funnel Diagnostics
Client: Luxury Fashion Brand
In this one-on-one founder workshop, we started with data exploration, reviewing web analytics, user journeys, sales data, and on-page behaviour to find CRO opportunities. The optimizations implemented as a result of this workshop led to a remarkable 192% increase in sales week-over-week.
Design Thinking in Healthcare
Client: International Pharmaceutical Students Federation
120 pharmacy students and early-career pharmacists took part in a health hackathon. This design thinking workshop was one part of the training series, designed to give them a crash course in how to apply design thinking into patient care experiences.
LinkedIn: Quality Outreach in the Age of Automation
Client: Startup Discovery School (Business Accelerator)
B2B sustainability brands mastered authentic lead generation on LinkedIn. Participants learned to stand out from spam and effectively qualify prospects. The workshop highlighted how to balance automation with personalized engagement for impactful, genuine outreach.
Shaping the Future of Experience
Client: CSE Connect
University professors, students, government officials, and industry came together to explore the challenges graduates face trying to enter the cybersecurity industry after graduation. Participants went through user research, problem definition, ideation, and concept prioritisation to create community-driven solutions.
Youth innovation challenge for 16-25-year-olds to solve global issues. In 64 countries, 2.6M+ participants. I taught design thinking workshops, helping teams find product-market fit for their tech-for-good solutions.
Finding Product Market Fit with Design Thinking
Client: Samsung
Health Solutions for Youth
Client: United Nations
150 United Nations Youth Delegates (ages 14-30) came together to design solutions for the future, namely, how to empower young people to take ownership of their health through self-care solutions.
Coach & Facilitator
Empowering Innovators, From Startups to Global Brands
From Samsung's youth accelerators to WHO's global initiatives, I've guided teams to breakthrough results. Unlock your potential with expert coaching across key business domains, including growth strategy, design thinking, and customer experience optimisation. Together, we'll transform challenges into opportunities for success.
-
Introduction to Design Thinking
-
Minimising Risk & Maximising Success
-
Finding REAL problems to solve
-
Desirability, Feasibility, Viability & Founder Fit
-
User Research
-
Defining Personas
-
Jobs to Be Done
-
Customer Journey Mapping
-
Ideation
-
Value Proposition Design
-
Testing your ideas with customers
-
Prototyping your ideas
-
-
Understanding your Customers
-
Marketing Personas
-
Find Product-Market Fit
-
Go-To-Market Strategy
-
Customer Acquisition
-
Cold Lead Generation & Automation for Scale
-
Building Sales Funnels
-
Identifying & Testing your Growth Lever
-
Sales Funnel Diagnostics
-
Conversion Rate Optimisation
-
Message-Market Fit
-
Website & Landing Pages Strategy
-
Marketing Metrics
-
Optimising Customer Experiences
-
LinkedIn Lead Generation
-
My Coach & Facilitation Focus
I specialise in two core areas: Growth and Marketing, and Design Thinking.
As an educator, I teach fundamental concepts, as a coach, I assist in their practical application, and as a consultant, I lead in-house team sessions to help companies achieve strategic goals. Explore some of these areas below.